NIKE ACG
Fall 2023 | 5 Weeks | Individual Project
Opportunity.
Smart watches are an exciting market, but the one issue they face across the board is short battery life. Can we make a smart watch that has purpose beyond its battery. . .
For Outdoor Use.
Brand.
None for their innovative non traditional outdoor tech, Nike ACG is a great pairing for an unconventional combination of digital and mechanical watch elements.
All Conditions Gear. Designed, tested and made on planet earth for outdoor use.
Jerry Buttles, 2020
Jerry Buttles, 2020
Details.
Main face is broken between a digital screen and mechanical compass and date tracker.
Features a crown to adjust settings.
Adjustable wrist strap with an intuitive ACG staple G-hook.
The backside offers a full range of health monitoring while out on the trail.
ACG as a brand offers the opportunity for playful colors.
Sketches.
Model Development.
CMF & UI
ACG ROAM PRO
Navigation.
Time.
Mechanical.
ACG ROAM PLAY
Ortho & Specs.
Explore Nature.
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